Tracks Venues

In this session...

Invite Only Event - Apply to Attend
The fast rise of new media networks, proliferated media channels, and the influx of private-label alternatives are forcing today’s brands to rethink how they engage consumers, acquire new buyers, and drive loyalty. To achieve these goals, today’s most innovative marketers are pivoting to partners and solutions that holistically close the loop between real-world consumer intent and real-time commerce.



Join InMarket at our invite-only 2024 Advertising Week New York Culture & Commerce lunch, where we plan to explore how the intricate relationship between data-driven commerce, always-on brand experiences, and real-time reach unifies the consumer journey to maximize growth & drive share across an entire brand portfolio.

What You'll Learn from This Session...

  1. Marketers are facing some headwinds forcing them to rethink how to engage consumers—new media networks, proliferated media channels, and the influx of private-label alternatives, to name a few.
  2. Brands are leveraging data-driven commerce solutions to better engage consumers optimized across the entire marketing funnel, driving awareness, consideration, and, ultimately, purchase.
  3. Real-time brand & commerce solutions engage consumers based on both ‘where’ and ‘when’ they are making real-time purchase decisions.

Presented with


Speakers

Daniel Perez CMO InMarket
Colleen Hotchkiss President, Growth Practices Zenith
Jessica Grasso Senior Manager Omni Brand Marketing Bayer
Jacquelyn Baker CEO Omnicom Commerce Group

Event Details

Event Type Special Event