In this session...
Despite the plethora of martech and adtech, AI and analytics available, brands still struggle to have the right data foundation to engage relevantly across channels and platforms. Join Acxiom, Initiative and IPG as they discuss how to enable personalization and meaningful experiences for your customers. Hint: it starts with a unified connected data and identity layer to drive media, creative and cross channel marketing.
What You'll Learn from This Session...
- Learn about how a connected, accurate, interoperable identity spine is key
- Ways to connect 1st, 2nd and 3rd party data to truly personalize across media, creative and channels
- How the right type of analytics and measurement is key to optimizing your targeting and performance
