In this session...
This interview with Steve Cox will delve into how AI and advanced technology are redefining the advertising landscape, with a primary focus on Ryff's groundbreaking In-Scene advertising approach. This discussion will showcase how Ryff is leveraging AI to create entirely new advertising paradigms and opportunities for brands.
What You'll Learn from This Session...
- Detailed explanation of In-Scene advertising and how it differs from traditional approaches
- The race to programmatic In-Scene Ad buying - how this approach offers brands unprecedented reach and engagement opportunities
- The role of AI in precision targeting and real-time optimization within content
- Case studies and examples of successful brand integrations
- Preparing for and shaping an AI-driven advertising landscape
