In this session...
Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence? In this learning session, we’ll explore how not to get it wrong and why creating work with ‘Cultural Endurance for Impact’ matters more than ever.
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This session is apart of The Marketing Society New York annual Changemakers Conference which is being held at Advertising Week New York, on October 10 from 9.30am-12.00pm.
Our theme this year is IMPACT: the very essence of what being a marketer is all about.
With huge thanks to our Headline Partner, MSQ, we'll be delivering a morning of insights from transformative leaders across diverse sectors.
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What You'll Learn from This Session...
- The opportunity to pause and connect and leave with ideas ready for action.
- Accelerate your thinking and marketing mindset.
- Learn how changemakers have redefined markets, influenced policy, and pushed boundaries in technology, sustainability, and brand building.
- Gain practical wisdom on effective communication, cultural leadership, and strategies for making a meaningful impact in today's dynamic business landscape.
