In this session...
Emerald is a top trade show company in the US, with over 140 events annually connecting over 1.9 million attendees, including AWNewYork, Kitchen & Bath Industry Show (KBIS), CEDIA Expo and the International Pizza Expo. The trade show industry is solid (growing mid single digits). Emerald can be better, consolidating and professionalizing a fragmented industry.
What You'll Learn from This Session...
- the majority of trade shows are run by industry associations. As a professionally run trade show group, Emerald can outperform industry averages by optimizing for growth sectors, acquiring and starting up new trade shows, and sharing best practices among
- Trade shows play a key role in B2B marketing. Businesses often need a meaningful presence in the leading events in their sectors to be competitive.
- CEO Hervé Sedky has a deep understanding of this sector, having joined Emerald as President and CEO in Jan 2021, after spending six years as President of the America’s for events giant Reed Exhibitions, and 20 years at American Express, where we was SVP a
