In this session...
Join Andrew Beck, Head of Go to Market for Perplexity advertising, and Barton Crockett, Managing Director & Senior Research Analyst at Rosenblatt Securities, for a candid discussion about how AI tools like Perplexity work and how they're changing how brands share information. They'll discuss how Perplexity is moving into the advertising market (and competing with tech behemoths), why competition matters in this space, and how the company is partnering with brands to reach customers.
What You'll Learn from This Session...
- Learn about Perplexity, a privately-held AI-native search service founded in 2022
- Gain a deeper understanding of how brands should approach their own marketing and advertising with the rise of chatbot interfaces
- Learn more about Perplexity's upcoming advertising program which will roll out later this year
