In this session...
Advertising is on the verge of a seismic transformation! With the rise of social, experiential and connected packaging, new opportunities to win in the space are making themselves known. While some may rightly have concerns about the growing competition for consumer attention or the shifting landscape due to the digital revolution, these three revolutionaries are opening up incredible new opportunities in advertising. Contrary to what some commentators believe, advertising is evolving, and a career in advertising is becoming more dynamic and attractive than ever. In this session, we’ll dive into these three game-changing trends that are paving the way for a brighter future in advertising!
What You'll Learn from This Session...
- How to find new spaces to engage in a loving relationship with consumers and spend some time enjoying each others company
- How to make advertising out of social influencer and brand experience ideas
- How to treat packaging as your ‘owned medium’ and make it pay for you
