In this session...
The strategic integration of sonic branding and music into the ideation of ad campaigns and experiential marketing initiatives, from inception to completion, has the power to exponentially multiply campaign effectiveness, customer loyalty and sales.
In this session, we’ll detail how, with examples based on empirical evidence, from both the agency and brands perspective, the strategic integration of music into ad campaigns, experiential market and marketing initiatives leads to better, more effective outcomes, greater brand loyalty, better creative work and ultimately, more sales of products and services.
This session will give you a practical guide on how to harness the power of music to drive sales, loyalty and great quality creative.
What You'll Learn from This Session...
- Why music is one of the most effective tools to create brand loyalty, excitement and great creative, illustrated with empirical examples from major brands and agencies
- How you can use music effectively to create more effective campaign and drive brand loyalty, throughout the ideation and rollout process.
- What are the practical resources available to you as a brand manager or agency creative, to harness the power of music in your campaigns and marketing initiatives
