In this session...
Join Comscore as Steve Bagdasarian, our Chief Commercial Officer, goes one-on-one with Louise DiIulio, AW’s Chief Client Officer, on the Innovation Stage. They’ll chat about the magic of Big Data and how it bridges the gap between national brands and local media.
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Steve and Louise will discuss the evolution of modern media measurement, why local matters, premium content and personalization, and privacy-resilient solutions.
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What You'll Learn from This Session...
- How to bridge fragmentation with unified measurement
- Why premium content is personal
- How ID-free solutions can tackle the privacy problem
