In this session...
Join us for an in-depth discussion on the evolving landscape of audience targeting, particularly in light of Google's upcoming changes to cookie policies. We'll explore how marketers can successfully navigate both cookie-reliant and cookieless environments by leveraging generative AI technologies like ContentGPT from PrimeAudience. Come and get inspired by new strategies that will empower you to stay ahead in the changing world of digital marketing.
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In this session, you'll uncover cutting-edge techniques to connect with high-value audiences, ensuring your campaigns continue to thrive with or without third-party cookies. Learn how to harness AI-driven strategies to boost engagement, enhance user privacy, and deliver impactful advertising in an ever-changing, privacy-first digital world. Gain the knowledge and tools necessary to stay ahead in digital marketing's next chapter.
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What You'll Learn from This Session...
- Only 10-25% of all users are expected to have third-party cookies, requiring marketers to adapt their strategies
- Generative AI technologies can provide new ways to find high-quality audiences for targeting
- Ensuring audience quality means avoiding practices that compromise relevance, like audience dilution.
- PrimeAudience ContentGPT goes beyond traditional AI by maintaining high quality while allowing to extend scale
- Generative AI-driven campaigns show significant improvement in terms of engagement and performance
