In this session...
Mobile apps are now table stakes for brands to drive growth, accounting for 88% of total mobile time and delivering conversion rates 3x higher than mobile websites. However, with the growing competition in mobile app advertising, finding the right media strategy to target and attract valuable users effectively is more crucial than ever.
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In this session, we’ll sit down to explore how brands can create impactful omnichannel strategies that fuel business growth through mobile apps. We’ll also dive into the specialized mobile app marketing strategies required for achieving scalable success beyond walled gardens, from leveraging first-party data to developing tailored measurement and creative strategies.
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What You'll Learn from This Session...
- Apps remain a key growth lever for brands
- Programmatic in-app ecosystem is messy…but is a big opportunity
- Success requires a specialized approach
