In this session...
Specialized, industry-specific programmatic platforms provide compelling alternatives to the leading, generalist platforms. Learn how these purpose-built platforms help agencies and clients elevate their creativity, differentiation and value. Dive deep into the ways they incorporate new data types, new AI applications and new measurement techniques. Explore real-world examples where programmatic moves beyond generic ad tech capabilities to reimagine how we construct purpose-built and mission-driven campaigns.
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We’ll discuss all these topics, and more, via the lens and experiences of a healthcare DSP founder.
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What You'll Learn from This Session...
- Learn the value of purpose-built platforms
- Explore real-world examples of purpose-built programmatic campaigns
- Deep-dive into new data types, AI applications, and measurement techniques
