In this session...
Join our panel of top industry leaders at Advertising Week NYC as they explore the biggest challenges, opportunities and emerging trends reshaping programmatic advertising. This insightful session will delve into key topics including privacy, AI, CTV and the evolving landscape of targeting and measurement. You won't want to miss this one.
What You'll Learn from This Session...
- Programmatic’s Future Across Channels – As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.
- The Rise of Privacy-First Solutions – As privacy regulations tighten, programmatic advertising must adapt with new, privacy-centric strategies that balance personalization with compliance
- AI and Automation's Expanding Role – AI-driven optimization and automation are revolutionizing programmatic processes, improving ad targeting, performance, and efficiency at scale.
