In this session...
Join industry leaders from Formula 1, National Havoc Robot League and Salesforce as they explore how motorsport and robot combat can inspire innovative marketing strategies and brand partnerships in 2024.
This panel will delve into the intersection of technology and consumer engagement by discussing how technology-driven sports platforms can create immersive experiences and collaborations for brands. Salesforce and F1 will discuss their groundbreaking Motorsport partnership while NHRL will show how they build a new league.
What You'll Learn from This Session...
- How sports marketing partnerships work
- How to structure partnerships with sports leagues
- Novel partnership ideas for STEM, Tech, and Innovative brands
- Brand perspective on the value of sports partnerships
- Frontiers of technology in motorsport and robot combat
