In this session...
Join Hollywood & Mind founder Cathy Applefeld Olson in conversation with Sarah Shaker, AVP of brand engagement at Maybelline, and Dan Gillison Jr., CEO of mental health organization NAMI, about the new era of brand storytelling and the ways they are partnering to destigmatize anxiety and depression, and provide critical resources and support.
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Brands can play a critical and evolving role in elevating mental and behavioral health. Cathy Applefeld Olson, founder of Hollywood & Mind - which works across the entertainment and other industries of influence to elevate mental wellness - will guide a conversation with Sarah Shaker, AVP of brand engagement at Maybelline, and Dan Gillison Jr., CEO of mental health organization NAMI, about the new era of brand storytelling and the ways they are partnering to destigmatize anxiety and depression, and provide critical resources and support.
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What You'll Learn from This Session...
- When and how brands can successfully insert themselves into the mental health conversation- and when they should not
- How to maintain authenticity and brand continuity when activating a mental health campaign
- How to build a brand-centered community
- Case study of Maybelline's Brave Together initiative x NAMI
