In this session...
For years, creatives and media strategists alike have debated what makes a greater impact on consumers and their purchase decisions. Creativity can be memorable, engaging, and even viral, but without properly reaching consumers in the right moments and mindsets, even the most buzzworthy creative does not guarantee effectiveness. To realize true success in a visual medium such as Out of Home, creative and media work in tandem to reach and engage consumers and achieve real world outcomes.
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Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences.
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What You'll Learn from This Session...
- Addressing the Age-Old Debate: Media vs. Creative
- Media and Creative Working in Tandem for Full-Funnel Effectiveness
- Audience + Moment + Message as the Winning Formula
- Why Digital-First Brands Tap OOH for Physical Manifestation in the Real World
