In this session...
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. Resy, Tinder, and Six Flags have gone all-in on the experience economy, and will discuss how they identify opportunities, considerations at play, and effectively bringing CFOs on board to justify the spend against "metrics" like long-term brand and relationship building.
What You'll Learn from This Session...
- How to activate against authentic experiences that draw audiences in
- Ideating "surprise and delight" moments without exorbitant spend
- Communicating how these efforts support the bottom line for all parties involved
