In this session...
Learn how Honda’s commitment to supporting emerging musicians shines through its Honda Stage platform, connecting the brand with Gen Z—a diverse, culturally-savvy, discerning audience. Last year marked Honda’s most successful year yet, featuring its most diverse roster across genres like reggaeton and R&B, with rising stars like Doechii, Lunay, and Warren Hue. The program established an emotional bond between the brand and younger, first-time car buyers, further solidifying Honda’s cultural impact.
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Honda consistently demonstrates its commitment to emerging musicians via its branded content music platform, Honda Stage, which has helped the brand better connect with Gen Z consumers—a group which is all at once diverse, culturally-savvy and highly-discerning. But last year, Honda took things even further and delivered its most successful year to date—hosting their most diverse, cross-cultural roster in the history of the program and featuring trendsetters and tastemakers across several genres from reggaeton to R&B, with rising stars and impactful players like Doechii, Lunay, and Warren Hue. And they did it all while creating an emotional connection between the auto brand and younger, first-time buyers.
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What You'll Learn from This Session...
- Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors.
- Grasp Honda’s broader efforts to “earn the right” to speak to this group specifically, as a case study for what's possible when you double-down on engaging a community.
- Understand how the brand, in collaboration with Billboard and advertising agency Orci, built credibility among Gen Z and Millennial music lovers and culture seekers.
