In this session...
Join Michael D. Ratner, CEO & Founder of OBB Media, for a discussion of how brands and talent can collaborate and create tailored digital content strategies to reach audiences where they are today and where they’re going tomorrow.
What You'll Learn from This Session...
- Lead with authenticity - it’s what matters most to your audiences. Next-gen audiences in particular can spot inauthenticity from a mile away - once you lose this trust, it’s hard to win it back. This is why trust between partners and the audience is criti
- The way we think about content is consistently evolving and brands and content teams must evolve with it. It’s important to stay adaptable and always be willing to adjust your strategy in a space flooded with information and distractions.
- Partnerships can seem a dime a dozen - find partners who speak the same language and focus on building relationships that last. Building strong relationships and community is an iterative process, but longevity stands out against a sea of flash in the pan
