In this session...
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S. Despite an increasingly polarized electorate and the evolution of media consumption habits, the core tenets of cutting a political ad are virtually the same for Democrats and Republicans. Understanding voter motivations and aligning creative with broader campaign tactics—digital, organic social, influencers, media engagement, surrogate programs—to connect with voters on a deeper level has never been more critical.
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Join Anna Palmer (CEO + Founder, Punchbowl News) as she moderates a discussion with Doug Thornell (CEO, SKDK), Adrian Saenz (Partner, Conexión), and Matt Gorman (EVP, Targeted Victory) for a high-level discussion of the nuances of political ad-making and what lessons can be applied across the advertising industry.
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What You'll Learn from This Session...
- Quickly and authentically make the case as to why your candidate is the better choice. The fundamentals of political ad-making are the same, whether a D or an R follows your name.
- Audience, audience, audience. Understanding their motivations, concerns, and what resonates with them is critical to securing support and victory come Election Day.
- A political ad does not exist in a vacuum; it must align with and support the campaign's broader strategy.
