In this session...
Discover how the growing multicultural landscape in the U.S., especially within the booming Latino market, presents an unmatched opportunity for brands to connect authentically and drive business growth. In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost. Don’t miss out on the chance to explore why embracing multiculturalism is not just smart
View More
Argentine Advertising is the biggest One-Stop-Shop for the marketing & communications industry.
This initiative represents an important achievement for our country's creative industry. With the support of the Argentine Ministry of Foreign Affairs, and the Argentine Creative Experience (ACE). ACE is an initiative that seeks to promote and position the innovative experience of the national Creative Industries, based on the construction of a sustainable link (in-person/digital) with external markets, mainly through dissemination and positioning in the main global events that bring together creativity and design in the world.
Since their inception, national creative industries have known how to integrate social, cultural and geographical diversity in a proposal with a clear Argentine identity. In turn, ingenuity and resilience have served as a means of adaptation to a diversified creative/productive model, dynamic and sensitive to social, political and economic changes.
View Less
What You'll Learn from This Session...
- Collaboration
- Culture
- Business
- Multiculturalism
- Latin Power