In this session...
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
In a rapidly changing marketing landscape, Haleon had an opportunity to create a marketing operation from scratch.
Haleon has scaled creative effectiveness across its organization and is now leading the industry forward on critical issues around inclusivity and representation.
How did they get there?
What You'll Learn from This Session...
- Learn how Haleon successfully built a marketing operation from the ground up.
- Discover Haleon’s data-forward approach to content production and creativity.
- Explore how Haleon is moving the industry forward on key issues around inclusivity and representation.
