In this session...
With over $15 trillion in spending power, Gen X women are a formidable force in beauty, fashion, and lifestyle. As this dynamic generation navigates their prime years, these super consumers are turning their focus away from anti-aging and towards self-empowerment and personal style. This panel will explore how publishers and advertisers can better address the distinct needs & wants of Gen X women, by understanding their values, aspirations, and how they define beauty and fashion on their own terms.
What You'll Learn from This Session...
- Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
- Learn how to authentically engage and build brand loyalty with Gen X Women.
- Gain insights into the influence of Gen X women from economic power to calling the shots on purchases for the entire household & more.
