In this session...
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle. We’ll explore how the unique characteristics of CTV align with the needs of media buying for political advertisers and how, with the emergence of CTV over cable, these digital strategists behind winning election campaigns are utilizing CTV.
What You'll Learn from This Session...
- We’ll explore how tools and tactics in media buying and strategy differ between political advertising and the general market.
- How the emergence of CTV as a major player in the media landscape has changed strategy and buying across political advertising.
- How the data capabilities available with CTV and streaming have changed how teams run political ad campaigns.
