In this session...
Do people trust political news they see on TikTok more than what they see on CNN? How much political influence do celebrities, social media influencers and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to a polarizing U.S. election, AdvertisingWeek and Cint partnered to conduct a research study answering these hot-button questions and more!
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
What You'll Learn from This Session...
- The generational differences between trust in and influence of different media sources in an election year.
- How the rise of AI is playing a role in trust of political news.
- The power social media influencers, celebrities and consumer brands hold over U.S. voters.
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