In this session...
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started. Latin music is the fastest growing genre on streaming platforms in the US. The genre has grown 10% annually over the last decade and Latin consumer spending power is estimated to reach $2 trillion this year.
Join us for a conversation with some of the leaders behind this genres global movement and hear their perspectives on how Latin music is driving culture, what lies ahead, and the important role brands and advertisers play.
What You'll Learn from This Session...
- Hear insights from Latin GRAMMY-winning artist Eladio Carrión on the key factors he considers when selecting brand partnerships.
- Learn how strategic brand partnerships can help Latin artists and brands thrive within this new cultural movement.
- Learn about the pivotal role brands and advertisers play in expanding Latin music's global influence through impactful partnerships.
