In this session...
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment. However, a common, unified addressability framework remains elusive, making measurement and cross-channel reconciliation difficult. While signals like IP addresses are often used to identify devices or households, they are not sustainable in the long term, especially due to growing privacy concerns.
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To unlock the full potential of these emerging channels and deliver the same performance advertisers enjoy in more mature digital environments, we need to establish more advanced and privacy-compliant identity frameworks.
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What You'll Learn from This Session...
- Gain insights into the current state of addressability in CTV, digital audio, and gaming
- Understand the limitations of existing identification methods
- Learn about emerging technologies and strategies for building more advanced, privacy-compliant identity frameworks
