In this session...
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved. This panel will explore the role of social media, especially platforms like Snapchat, in shaping brand engagement by tapping into these passions. We’ll discuss consumer behaviors and real-world strategies for brands to create authentic, emotional connections, fostering loyalty and advocacy.
What You'll Learn from This Session...
- Understand how brands can participate in consumer passion areas and engage dedicated fan communities beyond a specific moment in time.
- Identify innovative strategies for leveraging cultural moments in entertainment to create impactful brand experiences.
- Learn how different platforms and mediums can amplify brand messages during key passion moments.
