In this session...
Understanding and leveraging cultural moments is crucial for brand success. This session explores how consumer data can reveal optimal engagement opportunities, allowing brands to align their messaging with significant cultural moments throughout the planning cycle and customer journey. Join Jason Mander, Chief Research Officer at GWI and Rachael Ryan, Head of Research & Insights at TikTok as they share a toolkit to seasonal planning, personalized marketing strategies, and how to go beyond broad trends to create campaigns
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that deeply resonate with your audience.
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What You'll Learn from This Session...
- How to use audience insights to identify and speak meaningfully to cultural moments
- How to personalize your marketing strategies at each stage of the customer journey
- And show you practical tools and techniques to move beyond generic trends, tapping into specific, high-impact messages that boost campaign effectiveness
