In this session...
In their new book, “Fame & Flow: The Real Alchemy of Brand Growth,” Dimitri Maex, Global CEO, Initiative & Jonathan Rigby, Global CSO, Initiative, explore the raw alchemy of brand growth—cutting through the clutter of modern marketing with unapologetic honesty. This session brings the core themes of their work to life, showing how Fame and Flow aren’t just buzzwords but the twin engines driving real, sustainable growth.
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The panelists will dive deep into how brands can build a legacy that thrives in today’s chaotic marketplace. Whether you're looking to drive instant engagement or foster long-term loyalty, this session will rewrite the rules of marketing—just as “Fame & Flow” has redefined the playbook for brand growth.
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What You'll Learn from This Session...
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