In this session...
This conversation will dive into the ways that flexible, streamlined technology enables brands to connect consumers’ experience in-store to their experience online, creating opportunities to capture their attention and optimally message them at whichever point of the consideration cycle they're in. Especially important with the growth of ad-supported streaming, we’ll look at the consideration points for successfully incorporating Connected TV into consumers’ holistic retail experience.
What You'll Learn from This Session...
- Leveraging technology with commerce media networks to tie together a better experience for consumers by understanding what they want and catching them in that point of consideration with the right message.
- How cross-category/non-endemic data from retail media networks can contribute to a valuable consumer profile.
- How Connected TV advertising done well can augment a consumer’s relationship to brands.
