In this session...
Join Kristina Duncan, creative executive at American Girl, and Ted Galperin, partner & director of retail design at Mythology, as they host a discussion exploring the transformation of American Girl's retail experience.
This session will explore how an iconic toy brand harnessed its cultural cachet to create a revolutionary retail environment beyond shopping with fully immersive and meaningful experiences that boost engagement and drive business success.
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This panel will explore how American Girl bridged the gap between online cultural relevance and in-store engagement, creating a retail experience that resonates with diehard, nostalgic fans and young girls alike.
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What You'll Learn from This Session...
- How to translate brand storytelling into a physical retail space that engages all five senses, foisters emotional connection, and bolsters brand recognition and loyalty
- Best practices for selecting and collaborating with creative partners on large-scale projects
- How to leverage pop culture momentum and social media trends in retail design
- Balancing heritage with innovation for legacy brands
