In this session...
89% of viewers leave the room during commercials, citing repetition (42%), oversaturation (40%) & intrusiveness (25%) as the top causes for their frustration. 25% of ad inventory is expected to vanish in the next 2 years, as ad loads get reduced, brands face a crisis as consumers tune out, leaving nothing but empty couches. In-Scene Advertising can’t be skipped or ignored, & has proven to be effective in reaching ad-weary audiences. Join Heineken, Group Black, Ryff & others & a fun discussion on the future of advertising.
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As well as leaving the room 81% switch channels, some even turn off their devices entirely, according to Kantar Research.
Billions of dollars are wasted on ads that are playing to empty couches.
In-Scene Advertising integrates products seamlessly into content - they can't be avoided, skipped or ignored. This session will delve into why AI-driven In-Scene Advertising is not just a trend, but a necessity for reaching today’s ad-weary audiences.
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What You'll Learn from This Session...
- The data behind audience attention during traditional ad breaks
- How traditional product placement has driven brand value for leading brand Heineken
- How brands and agencies are viewing the opportunity of virtual product placement
