In this session...
U.N.N.A.M.E.D., a design-led brand and venture studio, believes the key to using Generative AI is designing brands with a high emotional quotient (EQ). This session explores how EQ-driven design can build stronger connections between brands and customers. Featuring Tilt, a first-of-its-kind startup that turns trends into investable ideas, and John Hardy’s Moment Maker, which creates sentiment behind every piece you buy, we’ll show how brands that prioritize EQ create lasting, emotional resonance with their audiences.
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While many discussions around AI focus on automation, U.N.N.A.M.E.D. goes deeper, harnessing AI to amplify emotional intelligence within brands. This panel will highlight two distinct projects: Tilt, which empowers users to invest in trends they believe in, with AI generating portfolios of companies that stand to benefit from those trends, and John Hardy’s Moment Maker, which brings sentiment and storytelling to life in every purchase. These projects demonstrate how AI, combined with EQ, creates brands that foster deep, lasting emotional connections.
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What You'll Learn from This Session...
- The real power behind leveraging Gen AI is in creating high EQ brands and experiences
- There are opportunities to extend a brands value by reimagining existing experiences and uncovering new services
- Layering strong design systems with Gen AI services can create meaningful brand and business growth
