In this session...
Why are we letting all the talk about the cookie phaseout get in the way of marketers’ focus on the iOS audiences? This panel will explore how the world’s largest fan platform, a leading full-service performance agency and an award-winning identity innovator have deployed privacy-safe identity solutions to unlock this coveted audience of 150M+ premium users. We’ll discuss how lower, mid and upper funnel programmatic tactics have driven increases in reach of over 80% and fueled full-funnel performance.
What You'll Learn from This Session...
- Regain access to coveted iOS audiences
- Reintegrate these unique audiences into your planning and activation
- Solutions must have performance at scale for both publishers and advertisers
