In this session...
As the Kansas City Chiefs' first-ever Chief Marketing Officer, Lara Krug has been making history since day one. In this intimate 1:1 interview, Krug will sit down with sports marketing veteran Azania Andrews to discuss her "fan first" philosophy and how she's harnessed popular culture, digital media, and powerful storytelling to build the second-largest fan base in the league and drive record-breaking ticket and merchandise sales.
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Named “One of the Most Powerful Women in Sports” by AdWeek, Krug has led the Chiefs’ marketing team through one of the most exciting and high-growth periods of the team’s history, fueled by charismatic players and back-to-back Super Bowl championships.
In this intimate 1:1 interview, Krug will sit down with sports marketing veteran Azania Andrews to discuss her "fan first" philosophy and how she's harnessed popular culture, digital media, and powerful storytelling to build the second-largest fan base in the league and drive record-breaking ticket and merchandise sales.
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What You'll Learn from This Session...
- How applying sports marketing tactics honed at one of the world's largest CPG brands and sponsors has modernizied and strengthened the Chiefs' brand.
- The benefits a female-led marketing department and fan base brings to the Chiefs and the NFL.
- How the Chiefs have leaned into an influx of young female fans to build a stronger and more profitable francise.
