In this session...
Innovation starts with mastering the fundamentals. While data is often hailed as the key to advertising success, its value diminishes when it's incomplete, inaccurate, or disorganized.
Our panel will explore recent insights into the state of marketing data standards and showcase real examples of how brands and agencies are taking control of marketing metadata, naming conventions and taxonomy.
Learn how a return to data basics can be a springboard for navigating and thriving in today's evolving advertising landscape.
What You'll Learn from This Session...
- Findings from the latest survey report on marketing data standards.
- How to build an enterprise-grade marketing taxonomy.
- The value of standardizing marketing data.
