In this session...
At a time when the battle for audience’s attention has never been greater, gaming has emerged as a powerful media platform for brands. Gaming’s immersive nature, engaging virtual worlds and leaned-in experiences, enable it to capture active attention unlike any other digital media channel. With 3.4 billion gamers globally, gaming continues to evolve and grow, allowing brands to reach a multitude of audience types through uniquely captivating and interactive advertising experiences that come to life across gaming platforms.
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Unlocking gaming’s ability to sustain immersion through moments of play and its ad experiences within will help brand’s capture audience attention in a fragmented and crowded media landscape.
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What You'll Learn from This Session...
- Understand how gaming's ability to capture attention drives impact for brands
- Discover how gaming immersion predicts business outcomes
- Learn how in-gams ads drive positivity and happiness
