In this session...
Discover how creator ads are revolutionizing brand-consumer interactions on social media. From our study of 5,000+ US users on Snapchat and other platforms, we’ll explore how creator messaging boosts brand lift and sales, making brands appear more innovative and cheerful. We’ll uncover which tones creators should use, delve into platform-specific insights—like the value of creator recommendations on Snapchat—and share strategies for marketers to achieve success in a dynamic changing digital landscape.
What You'll Learn from This Session...
- Understand how creator messaging boosts upper and lower funnel outcomes
- Learn how creators bolster brand reputation and brand choice
- Learn consumers' expectations of brand and creator collaborations
