In this session...
Many individuals within Gen Z aspire to succeed in a "real" job and become a known content creator. Rather than making them pick, companies can support and leverage their desire to influence to drive brand growth. Let them create content on the clock!
Hear from BN's CMO and Walmart's Head of Social about BN and Walmart's partnership to transform their Associates into influencers to supercharge marketing efforts and results. Explore how Employee Generated Content could be your brands untapped tactic for growth.
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BN’s technology platform transforms employees, affiliates, fans, and members into influencers who create authentic organic content on the brand’s behalf. Our AI technology auto-promotes top-performing organic content into paid media, maximizing reach and impact while optimizing ad spend for unparalleled ROI.
Brand trust is on the decline with Gen Z and younger generations, who yearn to see content and brand recommendations from people just like them. As they grow up and enter the workforce, whether as a part-time service worker, or full time corporate employee, they are glued to their devices to consume and create content.
BN helps brands deliver the trustworthy and authentic content these consumers yearn for, while allowing the brands they work for to leverage their desire to influence.
Their desire to influence is an untapped tool for your marketing toolbox, and supports your brand with authentic, and trustworthy content in the organic feeds of younger generations.
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What You'll Learn from This Session...
- Your Gen Z employees, members, fans, and affiliates are creating content on the clock already, and are an untapped resource to create authentic organic social content on your brands behalf
- Reaching consumers through organic influencer content is the future of influencing as flashy influencer sponsorships decline to be trustworthy
- BN has mastered the technology needed to transform employees into influencers while delivering on campaign and brand metrics on a global and local scale
- Walmart and BN have partnered for over a decade to empower their employees to become marketers on behalf of the brand, surpassing the results from standard influencer marketing
