In this session...
Overheard is bringing its popular "Hot & Single" show, along with brand partners, to AWNewYork. Join beloved host, comedian and TikTok star Stef Dag along with Justyna Gawlik to dive deep into the journey of Overheard, a brand that started with eavesdropping and transformed into a powerhouse of IP extension and brand collaboration. Devin Colleran of Tinder also joins the panel to discuss how brands can increase relevance through viral creator shows like Hot & Single engaging podcasts, memorable memes and strategic partnerships.
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Overheard is bringing its popular "Hot & Single" show, along with brand partners, to AWNewYork. Join beloved host, comedian and TikTok star Stef Dag along with Justyna Gawlik to dive deep into the journey of Overheard, a brand that started with eavesdropping and transformed into a powerhouse of IP extension and brand collaboration. Devin Colleran of Tinder also joins the panel to discuss how brands can increase relevance through viral creator shows like Hot & Single engaging podcasts, memorable memes and strategic partnerships. Gain insights into innovative approaches and learn how to captivate and expand your audience in today's fast-paced digital landscape
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What You'll Learn from This Session...
- The role of content, creators and community to increase cultural brand relevance.
- IP extension and brand collaboration as growth strategies.
- Innovative approaches to audience engagement across platforms.
