In this session...
Don't miss this dynamic conversation as Gigi Ouf, VP of Celebrity & Influencer Marketing at We Are Social + Narrative, leads a thought-provoking session with Red Fabbri, Global Social Marketing Lead at YouTube, and Digital Creator Shan Rizwan. Together, they'll explore the evolving landscape of creator-brand partnerships, revealing data-driven insights into what creators really want and how brands can tap into their unique perspectives to build authentic, lasting connections with audiences.
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Discover the game-changing potential of co-creation and what it means for the future of marketing.
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What You'll Learn from This Session...
- Understand the latest data on creator's preferences and motivations, helping brands refine their collaboration strategies to meet creators' evolving needs.
- Learn how co-creating with creators drives deeper audience engagement and strengthens brand loyalty by tapping into creators' authentic voices.
- Discover actionable strategies for building long-term, sustainable partnerships with creators that go beyond one-off campaigns, fostering lasting brand relevance in the digital space.