In this session...
From contextual to glass-level data, the data opportunities in a streaming TV environment are boundless. Layering data within streaming advertising is a skill that advertisers must master to achieve better results. For streaming publishers, enabling seamless and easy data activation is a non-negotiable to access media dollars. The panel will explore the most effective ways to leverage data in various streaming TV environments from live video to native ads.
What You'll Learn from This Session...
- Understand the breadth of data available in a streaming TV environment.
- Learn new and more effective methods of data activation.
- Discover how to leverage data to improve streaming TV advertising outcomes.
