In this session...
One thing that is for certain, CTV viewers' adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.
What You'll Learn from This Session...
- Consumer Readiness for Shoppable TV: TV is no longer just a passive experience. Over half of CTV viewers express a desire to purchase products directly from their TVs. Additionally, 71% of CTV viewers appreciate ad creatives that include QR codes, and 38%
- AI in Advertising and Brand Perception: AI-generated advertisements are increasingly seen as a marker of innovation, with 38% of consumers agreeing that brands using AI in their ads enhance their perception of the brand's innovation. This view is particul
- The Second Half of the Year Will Be an Active Shopping Season: As consumers discover content and products, the TV home screen has become a key launchpad. Retailers are expected to heavily leverage this ad format in the second half of the year, driving an
