In this session...
In today's fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success.
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This panel will explore the historical differences between linear and digital measurement, the unique challenges that have emerged and how the industry is developing innovative solutions to track and optimize performance across multiple platforms.
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What You'll Learn from This Session...
- The need for cross-platform measurement solutions that align with modern audience behavior.
- The complexity of comparing linear TV metrics with digital and streaming services.
- Innovations in measurement, including tools that provide unified cross-platform tracking.
- The evolving role of data in informing business outcomes and optimizing performance.
