In this session...
Get ready for a future where the best things in life are free. Ilya Pozin, founder of Pluto TV, revolutionized content consumption with free ad-supported streaming TV (FAST), now watched by two out of every three Americans. Join Ilya as he shares how free-to-consumer models are reshaping entire industries and why this bold approach is set to revolutionize how we live, engage with content, and connect with brands.
What You'll Learn from This Session...
- How 'free' is disrupting traditional industries and creating new opportunities
- Why thinking like an innovator is crucial – from launching FAST to introducing the world’s first ad-supported dual-screen TV
- What advertisers must know to stay ahead in the Age of Attention
