In this session...
Join DIRECTV Advertising for an insightful discussion on the latest trends in streaming media. In this session, industry experts will explore effective methods for reaching audiences across multiple screens, uncover advanced audience tactics like contextual targeting and content metadata, and discuss new identity solutions to ensure accuracy, privacy, and offer insights on how to fight fragmentation. Learn how to stay ahead of
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the curve and optimize your marketing strategy as we enter the golden age of streaming.
Panelists:
- Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp
- Tom Grant, EVP, Precision at Spark Foundry
- Rose McGovern, AVP, Digital Sales, DIRECTV Advertising
- Yakira Young, Content Manager, AdMonsters
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What You'll Learn from This Session...
- Discover cross-screen streaming strategies
- Learn about advance targeting tactics like contextual and content metadata
- Understand the latest in measurement and identity solutions
