In this session...
How can you spend your time in the most valuable way? How people spend their quality time with entertainment platforms has massively changed - whether it's gaming, TV, films or podcasts. This session reveals the results of a large study showing how we spend time, intergenerational differences and the essential trends about consumer behavior that brands need to understand today. Don't miss this session with Twitch explaining how brands can tap into new meaningful moments in entertainment to make real connections.
What You'll Learn from This Session...
- Modern life is fast-paced and chaotic, with technology often making life feel stretched. Immersion, recovery and accomplishment are the key drivers in elevating free time into quality time, as the core focus is on the self
- Quality time that can be shared authentically only enhances our experience
- When thinking about linking advertising, entertainment and quality time, it's crucial to make sure the advertisement fits the consumer mindset. Different entertainment types create a different quality time mindset. It’s thinking beyond purely how many eye
