In this session...
Hear from Sephora and Remezcla how to champion the advancement of representation in the beauty industry and create a new space for Latine beauty.
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In today’s modern beauty space, the conversation around diversity and multicultural representation is more prominent than ever, driven by a noticeable lack of diverse representation in media and advertisements. Consumer expectations have evolved, and it’s up to brands to understand the elements that authentically resonate with the culture of their consumers. That’s why Sephora is taking the lead to push boundaries and spearhead new initiatives that advance inclusivity and celebrate beauty of all kinds.
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What You'll Learn from This Session...
- How consumer expectations have changed and what beauty consumers want to see from their favorite brands.
- How Sephora partnered with Latine culture magazine Remezcla and media company Digitas, to champion the advancement of representation in the beauty industry and create a new space for Latine beauty, collaborating with Latine beauty journalists and creators
- Action beauty brands can take to advance inclusivity across the category and ensure their communities feel seen, represented and understood.
