In this session...
“AI” is the marketing buzzword of the day — from laptops to washing machines, consumers come across the term everywhere. But do they actually understand what it means — and do they even want all these AI products?
Led by the experts at TechRadar and Tom’s Guide, this session will dive into original research from Future around how everyday consumers perceive AI, the benefits they seek, and the barriers they face, uncovering key and strategic opportunities for tech brands on how best to engage and educate consumers.
What You'll Learn from This Session...
- What consumers REALLY think about AI — how to reach them in the right way, with the right messaging.
- How industry-leading tech media brands TechRadar and Tom’s Guide approach AI coverage aimed at consumer audiences.
- Get insight into how original research helps guide the development of new content, verticals and sponsorship opportunities for brands.
- Hear examples of partnerships between media brands and marketers focused on delivering unique brand experiences and messages that lead to impactful results.
